Hyp.

The personalisation layer for e-commerce

Make your store feel personal to every shopper.

Hyp learns what each shopper loves and autonomously tailors your store's experience to them as they browse.

Hyp cluster detail dashboard: what sets an affinity cluster apart, the products they gravitate to, and the creative shown to them.

Product tour

See Hyp at work.

A look at how Hyp grows your store with automated segmentation, creative generation, and on-site personalisation using AI decisioning.

Easy integration

Drop a placement into your store where you want Hyp to show content.

Uncover shopper insights

Discover what this segment loves, and what to show them next.

Generate creative from your catalogue

Create on-brand content for every segment, without a designer.

Deploy to website and email

Hyp will personalise your store and campaigns for this cluster.

Auto-optimise with AI decisioning

Hyp will learn from every click and adapt the next best action for each shopper.

AI decisioning

Next best action, decided in the moment.

For every shopper, Hyp reads their affinity cluster, live intent, and history to pick the next best on-site action, personalised to what that cluster loves. Which recommendations to show, when to surface a discount, whether to flag a sale or low stock. Updated with every click.

Reads the cluster

Every action is personalised to the affinity cluster the shopper belongs to.

Picks the on-site action

Recommendations, a discount, a sale flag, or a low-stock nudge, whichever fits best.

Learns from outcomes

Every result feeds back in, so the next decision is a little sharper.

Automatic segmentation

Segments that create themselves.

Hyp groups shoppers by real product and brand affinity, not age, gender, or lifecycle stage. Because what someone loves predicts what they'll buy far better than their demographics.

Hyp Audiences overview: every auto-generated segment plotted by value and conversion, with the top segments by revenue, size, and orders.

AI content generation

Personalised content generation for each shopper.

Generate creative based on your product catalog. On-site banners and emails, tuned to each shopper's affinities so every message speaks to what they actually love.

Generate banners

Generate banners based on your catalogue for every segment, without a designer.

Auto-generated emails

Generate emails for every cluster, personalised to what they love.

Interactive experience designer

Design and preview the personalised experience for each segment, with live recommendations and creative.

Analytics

Analytics you'll actually use.

A living picture of who's shopping, what they love, and what's working, clear enough to act on today, not a report you file away.

Identify underperforming products

See which products are failing to convert.

Hyp Merchandising Carts view: products ranked by cart share, value in carts, live intent, and top segment.

Analyse cart pressure

See what products are stuck in carts, and which segments are holding them there.

Hyp Audiences Opportunities: money on the table, with each cluster's estimated sales across journey stages from activate to cross-sell.

Discover hidden opportunities

See how much revenue is being left on the table, and which segments are responsible.

Real-time intent

Know where each shopper is headed.

Hyp calculates intent in real-time during a session. Whether a shopper is exploring, converting, or drifting away, the system will present them with the right offer.

Hyp visitor profile: live session intent warmth rising from cold, with the visitor's journey stage, activity, and lifetime commerce.

Exploring

Guide discovery. Surface collections that match their emerging affinity.

Converting

Remove friction. Lead with the bundle or offer most likely to close.

Disengaging

Win back attention before they leave, with content worth staying for.

Privacy

Personal, and private.

GDPR-compliant and EU-hosted by design. Every shopper gets a better experience without giving up their trust.

  • GDPR compliant
  • EU-hosted

Get started

Ready to make it personal?

Give every shopper a store that feels like it was built for them.